Sports Information Services (SIS) is a top-rated multi-channel provider of sports betting services that offers 24/7 content. The brand recently announced a new partnership agreement with bet365. The five-year deal will see SIS providing the gambling brand with its greyhound racing options.

Details of the Partnership

The new deal extends through 2027 and will cover the full spectrum of greyhound service. Bet365 will have access to at least 42 fixtures per week, with races covered in the United Kingdom, Ireland, and other international tracks.

With the new content, bet365 can now offer a larger selection of greyhound racing options. The brand has a large customer base located around the world and the services from SIS will come in handy, providing premium greyhound action to members.

Currently, the greyhound service of SIS is distributed to operators around the globe within five different continents. Online and retail operators benefit from the content as it helps to drive consumer engagement via quick-fire short-form betting options.

SIS Commercial Director Paul Witten commented on the new partnership by stating:

“We are very pleased that bet365 have committed to a long-term deal for our greyhound service.

“This agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”

Bet365 is also happy to be working with SIS. A spokesman stated that SIS has a deserved reputation for its racing content in the betting industry and the new long-term deal allows bet365 to enhance its racing offering with premium content from the provider.

US Subsidiary Announcement

SIS may be focused on international markets, but the company does have its eyes on the United States as well. Last year, the brand announced a subsidiary for the United States known as SIS Content Services Incorporated. The new subsidiary will focus on sports betting and horse racing.

SIS Limited has been involved in United States parimutuel pool betting for quite some time, by providing operators with products and services. However, now the company will be able to use the new arm to utilize a portfolio of turn-key innovations like trading and liability management solutions, plus real-time video and data feeds.

The subsidiary can provide operators with a host of options, including the firm’s official feed that includes over 30,000 live horse races plus 38,000 greyhound events. On top of that, the subsidiary has access to over 100,000 e-sports contest options.