After just recently announcing that it will debut in Japan with its popular AlfCasino brand, Cypriot Casino and sportsbook group, Soft2Bet, has now padded its leading multi-brand portfolio with the addition of Rabona.

Named after a football (soccer) trick that involves crossing your legs to chip the ball, the new sportsbook is the sixth under the Nikosia-headquartered company’s umbrella.

We are thrilled to launch, a ground-breaking new brand designed with sports fans in mind.”

Revolutionary tool:

According to a recent press release, the brand “is set to revolutionise the market” with a one-of-a-kind “in-built” gamification tool that allows users to collect cards that feature popular football players and teams. It is available to customers who earn points when placing bets on the new online

Boasting state-of-the-art proprietary technology and a striking design, the site can also be saved as an independent desktop application.

Currently, the white label and content aggregator operates with Malta Gaming Authority (MGA) and Curacao licenses, with its recent entrance in the Swedish regulated market the latest strategic move in its effort to grow its global footprint, gaining further certifications across Europe.

Soft2Bet’s consumer-facing brands include Nomini, a gaming platform operated by 7StarsPartners, the Cyprus-based firm’s own affiliate program; Wazamba, Zulabet, Malina, Campobet and Cadoola Casinoanother online venue that operates under 7StarsPartners affiliate program.

Commenting on the launch, Chief Executive Officer for the privately held firm, Boris Chaikin, said…

“We are thrilled to launch, a ground-breaking new brand designed with sports fans in mind. “With cutting-edge gamification features, stunning aesthetics and a user-friendly interface, we look forward to introducing this innovative online sportsbook to customers around the world.”

Japan launch:

As mentioned, the online gambling leader is to go live in Japan for the first time via its popular AlfCasino brand, while its partner Evolution Gaming will supply its live casino, as well as multiple versions of Baccarat, Dragon Tiger and dice games in order that the demands of the important market are met.

The move will additionally see the online casino offer players some of the most popular local payment options such as Venus Point, StickPay and Ecopayz. 

Head of Casino for Soft2Bet, Teodora Breskovska, said in an official press release

“We are thrilled to be entering Japan with AlfCasino, the first brand in our portfolio to be available in this exciting market.

“Looking forward, we are planning to expand our offering to the customers with more games by more software suppliers, as well as a greater variety of promotions to reward the customers loyalty. So, stay tuned!”

Players still have time to take advantage of Soft2Bet’s exciting Christmas event going on through December 31, across its participating brands including Nomini, Wazamba, MalinaCasino, BuranCasino, BoaBoa, LibraBet and CampoBet.