As part of its continued global expansion, Cypriot-based iGaming company Soft2Bet has seen its list of target regions grow exponentially after entering India’s regulated market.

For now, four of the firm’s popular consumer-facing brands including Nomini, a gaming platform operated by 7StarsPartners, the company’s own affiliate program; Wazamba, Campobet and online sports betting website, Rabona, will be accessible to the Indian market. The remainder of its multi-brand portfolio, which consists of 17 state-of-the-art online casinos and sportsbooks, will be made available in the South Asian country in the near future.

“Global expansion is a key tenet for Soft2Bet.”

Included in the launch are Soft2Bet’s casinos, which due to their “gamification and customizable profile features” are a hit with players, along with its exciting sportsbooks, which offer the bat and ball game, cricket, by far the most popular sport in India and an important part of the country’s culture.

New audience:

‍Commenting on the strategic move in an official press release, Chief Business Development Officer for Soft2Bet, Uri Poliavich, said…

“We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.

“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”

Emerging market:

Located in South Asia, India is the second most populous country with a staggering 1.35-plus billion people and is a massive emerging market. The move by the Nikosia-headquartered company further demonstrates its global appeal as it maintains the rapid expansion of its worldwide reach.

A leading platform provider and operator group, Soft2Bet holds licenses from the Swedish Gambling Authority (SGA) Spelinspektionen, the Malta Gaming Authority (MGA) and Curacao. It is also ISO 27001 certified, which means that its clients enjoy a safe and secure gaming atmosphere.

YoYo live in Sweden:

Last month, the casino and sportsbook operator group launched its Yoyo casino brand in the Swedish market after securing a license from Spelinspektionen, the country’s gambling regulator. Thanks to being certified with private independent gaming certification lab, BMM Testlabs, the online venue‘s players are not able to enjoy nearly 1,000 casino games from leading providers, as well as a lice casino offering and more.