After a four-year effort, iGaming software developer Green Jade Games’ new Arcade Lobby is up and running and has launched exclusively with Soft2Bet’s Betinia brand in Sweden.

As part of the partnership agreement, after initially going live with the online casino and sportsbook that was introduced by Soft2Bet earlier this year, the new “game-changing” vertical is open for business and players are for the first time able to enjoy skill-based games such as Speedy Candy, Galaxy Wing, Cash Smash, Cash Quiz, Casino Blocks, and Jade Puzzle.

Incredible Achievement:

“I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden. It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of,” read a statement from Ben McDonagh, Chief Executive Officer for Green Jade Games.

The CEO goes on to explain that Soft2Bet was the “obvious launch partner” for them, and it has been a “pleasure” to work with their Director of Casino Daniel Mitton and his team. McDonagh says they are “excited” to now be able to “showcase” their Arcade Lobby “to the rest of the industry and to be the change that we want to see in the online gaming space.”

Arcade Lobby:

Fully brandable and customizable, the Arcade Lobby provides operators with a dedicated space to offer their players the provider’s highly immersive arcade games. Also, special promotions are made available to players, who can track their progress via leaderboards.

Industry Pioneers:

Introduced above, Daniel Mitton also commented on the product they “love” and lauded it as “the future of the online casino industry.”

He says they are “early adopters” of arcade games and believe that anything they can offer their existing players that is “differentiated is a winner.”

Mitton explains…

“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”

Responsible for powering some of the industry’s most popular online casino brands, Soft2Bet’s new partnership with Green Jade Games further cements its position as a “forward-thinking operator committed to offering players a superior experience.”

Gaming Realms:

The launch closely follows the online gambling operator and platform provider’s content integration deal with British developer, licensor and distributor of real money games, Gaming Realms plc (LON:GMR), with the agreement reinforcing its collection of casino games.

Under the deal, Soft2Bet has added the UK-headquartered firm’s Slingo content to its diverse portfolio of brands, significantly varying its content offering and allowing it to “tap into the vibrant hybrid of slots with bingo attributes” to provide its players with a broader selection of games and boost its position in key regulated markets.

B2B provider Relax gaming led the incorporation of popular titles from Slingo’s portfolio, such as Slingo Sweet Bonanza and Slingo Starburst onto Soft2Bet’s platform. The integration is now complete and the games are now available across the brands.