Cypriot casino and sportsbook group, Soft2Bet, has announced that for the first time it will be going live in Japan with Alf Casino, one of the company’s multiple brands.

In order to fulfill the growing demands of the lucrative iGaming market, the white label platform will launch in the country in East Asia with a full suite of live casino games and table games, making them available to the site’s customers.

“We are thrilled to be entering Japan with AlfCasino, the first brand in our portfolio to be available in this exciting market.”

Partner to the Cyprus-based group, leading B2B provider Evolution Gaming, will reportedly be supplying live casino offerings including “multiple versions of Baccarat, Dragon Tiger and dice games,” according to the company’s Friday press release.

The titles are to be launched together with an already extensive portfolio of Blackjack tables, Roulette, and Game Shows such as Money Wheel, Deal or No Deal and Monopoly.

Increasing supply:

According to the official press release, Head of Casino for the Nikosia-headquartered group, Teodora Breskovska, said…

“We are thrilled to be entering Japan with AlfCasino, the first brand in our portfolio to be available in this exciting market.

“Looking forward, we are planning to expand our offering to the customers with more games by more software suppliers, as well as a greater variety of promotions to reward the customers loyalty. So, stay tuned!”

What is the latest stage of its global expansion strategy will also see the space-themed online venue offer its players some of the most often used local payment options such as Venus Point, StickPay and Ecopayz.

Recent news:

The move by Soft2Bet is on the heels of its ongoing promotional event that sees each one its participating brands including Nomini, Wazamba, MalinaCasino, BuranCasino, BoaBoa, LibraBet and CampoBet, offer its own exciting challenge to players. The event started on December 1st and will run through the last day of the year.

Additionally, as a boost to its Swedish expansion, the gaming group recently inked a new partnership with Stockholm-based international payments company, Bambora, in a deal that will see it “proactively increase acceptance rates, efficiently detect fraud, provide more payment options, and speed up its business growth” via the Ingenico-subsidiary’s powerful platform PaymentIQ.

As noted, the casino and sportsbook is growing its footprint across Europe, and the integration additionally enables the processing of large transaction volumes within regulated iGaming markets.