Top-rated global sports tech company Sportradar has extended its partnership with Kambi, a global betting supplier, for an additional five years. The wide-ranging agreement reestablishes both company’s exclusive supplier deal with college sports, the MLB, NBA, and NHL data for US operations. The two have worked together since 2018 when sports betting was legalized in the country.

New Deal Terms

Based on the new agreement, Sportrader will still give Kambi pre-match score information for all partners in the US sports market. The company will also provide Kambi with content solutions and live score data. This includes Live Match Trackers. This will help Kambi to continue to focus on customer acquisition and retention as the content solutions of Sportradar are built to create deeper engagement with sports fans.

Sportradar’s Managing Director, US Betting Neale Deeley commented on the deal, stating that both companies were prepared when the US market started in 2018 and have worked together to help create the leading positions in the industry for each other.

“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years, and most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”

Committed to Quality

Both Kambi and Sportradar are committed to quality and performance. The companies seek to maximize technology to create unique offerings in the sports betting world. They also are committed to high integrity standards and work each day to ensure that the services are functioning at the highest level possible.

As the companies continue to work together, other entities will benefit. This includes Churchill Downs Incorporated and its TwinSpires brand along with Penn National Gaming and Barstool Sportsbook. Kambi also works with Rush Street Interactive and its BetRivers brand.

Vice President of Commercial Operations for Kambi, Jamie Mckittrick, commented that the company is happy to have signed the multi-year extension with Sportradar. The agreement provides Kambi’s partners and their customers with quality sports betting experiences and this requires high-quality, rapid data.

The new long-term agreement gives Kambi the best platform in which to provide its partners with top-rated services, which helps to push those associated with the company to the next level of operations.

Kambi and Sportradar continue their partnership as the sports betting market continues to thrive and grow in the United States. More companies are moving into new markets, with more states also considering legislation. As new states legalize sports betting, it gives companies like Kambi and Sportradar the opportunity to expand further.