The Tropicana Casino And Resort Atlantic City has recently completed a $40 million renovation project after spending close to $50 million last year on a similar upgrade that saw it premiere new-look hotel rooms as well as a refurbished casino floor for its North Tower.

According to a report from the Associated Press, the Tropicana Casino And Resort Atlantic City is the third most successful casino in New Jersey after the Borgata Hotel Casino And Spa and Harrah’s Resort Atlantic City and has pulled in $129 million in gambling revenues over the first five months of 2016. The news service revealed that the latest renovations include the debut of the Kiss Kiss A-Go-Go nightclub and a corner market store accessible from the street alongside a new high-limit slot parlor with 157 machines, a private concierge service and its own restrooms and cashier booth.

“You have to give people an experience that makes them want to come back and non-gambling amenities are a big part of that,” Steve Callender, General Manager for the Tropicana Casino And Resort Atlantic City, told the news service. “Competition being what it is, we’re going to give people a reason to come back here and not go anyplace else.”

Owned by Las Vegas-based Tropicana Entertainment, the 2,129-room Atlantic City resort casino last year opened its AtlantiCare LifeCenter Fitness center and Tropicana Multimedia Light And Sound Show in conjunction with 10 North, which is a lounge complete with a double-sided fireplace, cozy seating and bar-top slots.

The Associated Press reported that billionaire investor Carl Icahn has invested at least $160 million on renovations and new attractions for the property since taking over in 2010 with the latest efforts moreover including renovations to 500 hotel rooms and new Boardwalk light shows.

“It’s something we really needed,” Callender told the news service. “One of the things we needed to have was a quality experience for the high-end slots player.”