UltraPlay, a provider of online casino, sportsbook and lottery solutions, recently appointed its new Chief Executive Officer effective the start of Q1, 2018.

A joint decision by the Bulgaria-based company’s current CEO Dariy Margaritov and its Management Board, newly appointed CEO Mario Ovcharov (pictured/right) brings with him “an incredibly deep understanding of our business, proven track record and strategic approach that will certainly lead UltraPlay to the next successful milestones,” said Margaritov.

Margaritov himself has since UltraPlay’s inception in 2010, successfully led the company as a founder and CEO. Stepping down as CEO, Margaritov will maintain his advisory role with the company continuing to provide his profound expertise and knowledge in the crypto and gambling industry. His focus will reportedly be on the development of various crypto-related projects, along with the execution of Blockchain technology within the online gaming industry.

In November 2017, UltraPlay opened the presale subscription of the eSports betting cryptocurrency eGold. The Blockchain-based project was met with great response and its Initial Coin Offering (ICO) presale, which started on Feb. 1st of this year, sold out more than half of the presale tokens during the first day. The crowd sale will take place from Feb. 18 – March 18.

Commenting on the appointment, Margaritov said: “Mario Ovcharov is a perfect example of a top manager who has successfully made his career within the company. He brings an incredibly deep understanding of our business, proven track record and strategic approach that will certainly lead UltraPlay to the next successful milestones.”

Ovcharov, meanwhile, added: “As part of UltraPlay’s family, I have been deeply involved in most of the company’s projects and developments that are described in the industry as innovations and avant-garde solutions.

“UltraPlay has a deserved reputation as a leading eSports betting solutions provider and I am determined to continue the company’s growth and establish its leading positions on the core and emerging iGaming and crypto markets worldwide.”

In addition to the appointment of Ovcharov as CEO, Peter Ivanov (pictured/left) will begin his new role as Head of Trading where his focus will be on sports and eSports betting managing the company’s in-house team of traders and adhering to its mission to offer iGaming operators unrivaled betting data, widest game coverage and the highest quality products.

UltraPlay also recently announced plans to expand further its sports betting portfolio to begin developing new betting functionalities along with a US sports dedicated branch for all sportsbooks prepared to ascend to rise to the next level.

Commenting on his new role, Peter Ivanov said: “We are in an excellent position to capitalize our growth, leadership and serve as integrity partner to the sports betting industry. We are going to do so for sure in the upcoming months by our continuous innovation and passion for delivering superb betting options.”