Bulgarian iGaming software developer UltraPlay Limited has announced the signing of a deal that is to see it supply its Odds.GG eSports live betting solution to the online casino and sportsbook at WinBet.bg.

The Sofia-headquartered innovator used an official Friday press release to declare that the arrangement will involve WinBet.bg being provided with ‘unrivaled coverage of competitive games, pre-match and live odds’ so that it can ‘effectively engage with the new generation of bettors.’

Respected reputation:

Mario Ovcharov, Chief Executive Officer for UltraPlay, used the press release to proclaim that the new partnership for the Odds.GG advance is further evidence of his firm’s ‘leading position’ as a provider of eSports betting solutions to online casino and sportsbooks in multiple international jurisdictions.

Read a statement from Ovcharov…

“We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria. WinBet.bg is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for its players.”

Increased provision:

For his part and Tsvetin Yordanov from Bulgaria-licensed WinBet.bg announced that his domain always endeavors to provide players with ‘the very best and diverse content’ and that this is to now encompass ‘fast and secure betting on eSports’ via a solution from UltraPlay that features ‘real-time data, scores and settlements.’

Yordanov’s statement read…

“In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly-emerging client demand while continuing to follow our ‘brand way’. In order to achieve our goals, we knew we had to find a reliable business partner with a proven and successful product. I am very pleased that we found that partner in UltraPlay Limited and I believe that this is the beginning of a long and very successful partnership.”