In the United Kingdom, land-based and online sportsbetting firm William Hill has signed a two-year deal to serve as the official European betting partner for English Premier League football club Everton.

William Hill stated that the new partnership will see it offer supporters of the Merseyside club special sportsbetting odds on a comprehensive range of markets for every English Premier League and cup game alongside “exclusive competitions and money-can’t-buy prizes”.

“Everton is one of the most iconic clubs in Britain and it’s great to be joining “The Blues” at this exciting point in its history,” read a statement from Alex O’Shaughnessy, Chief Marketing Officer for London-based William Hill. “We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of our retail and digital channels.”

William Hill stated that the arrangement will additionally see it utilize Everton’s platforms to connect with fans of the club in the United Kingdom and across Europe while its branding is moreover set to appear on the side’s LED screens and interview backdrops.

“We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties,” read a statement from Alan McTavish, Head Of Commercial for Everton. “Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”