Provider of superior online and mobile casino games, Yggdrasil Gaming, has inked a content deal with Liverpool-based operator and manager of sports betting shops, Stanleybet, which will see its wide range of titles in Italy.
In addition to popular gaming content, Yggdrasil will also provide the operator with access to its social sharing tool, BRAG and Boost collection of complementary in-game promotional tools.
A leader in retail betting, Stanleybet now boasts an extensive customer base online and offers a wide variety of content, while maintaining its focus of acquiring new online clients on its website, Stanleybet.it.
The deal further expands Yggdrasil’s presence in Italy, having signed a similar agreement with Lottomatica earlier this month.
Chief Executive Officer for Yggdrasil Gaming, Fredrik Elmqvist, said in a press release that the company has had a major focus on Italy of late and it looks “to deliver our leading games and promotional tools to the country’s millions of gaming fans, many of whom play with Stanleybet.”
“It’s a privilege to provide our content to such a prominent name in the territory and we’re confident their customer base will take to our popular titles,” said Elmqvist.
Also commenting on the agreement, Gianluca Porzio, Group Online Director for Stanleybet, said, “We always strive to provide our customers with the latest online content and we are pleased to add Yggdrasil to our online offer.”
Porzio explained that Yggdrasil’s games will enable its customers “to experience new innovative titles which are well-suited to the Italian market, whilst enhancing our players’ experience through their social and promotional tools.”