Yggdrasil Enters Partnership with BoyleSports for Further Expansion in UK and Ireland

Under the terms of the partnership, Yggdrasil’s innovative portfolio of unique slots will be included in the operator’s platform offerings across UK and Irish jurisdictions. The delivery package will contain some items which may be labeled ”handle with care,” such as the popular Vikings series and Valley of the Gods. The customers visiting BoyleSports’ platforms will also be able to benefit from Yggdrasil’s titles featuring the developer’s inventive Game Engagement Mechanics (GEMs) powering hits like Raptor DoubleMax and Dragon Blox GigaBlox.

Expanding the footprint:

Yggdrasil Gaming is a subsidiary of Cherry AB, a Swedish gaming company, established in 1963 and specialized in online lotteries and online games. Yggdrasil has offices in Gibraltar and Malta and operates an impressive library consisting of  Lotto Games, Video Slots, Video Keno, Classic Scratch, and Video Scratch games.

The latest deal will help Yggdrasil further expand its footprint in these markets and fortify its position as a pioneering games provider in the industry, as well as a risk management proven solution for experienced Irish and UK operators such as BoyleSports. As Yggdrasil is celebrating its 10^th anniversary in 2023, the partnership with the prominent UK and Ireland-licensed operator fits in with the developer’s intentions to use the jubilar year as a landmark of an increased portfolio and the extended geographical reach of its operations.

Joining forces:

Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, commented: “We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Experienced operator:

BoyleSports has an established foothold across the UK and Ireland as the company has been operating for more than 40 years now. The privately-owned operator runs both retail and online operations and boasts of more than 350 retail branches across the UK and Ireland. The latest partnership will see Yggdrasil’s premium content distributed across the extensively regulated operator’s footprint.

Seeking long-term partnership:

Steve Payne, Gaming Director at BoyleSports, said: “Yggdrasil has a proud history of creating cutting-edge, fan-favorite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”