This week, announced it has completed an independent funding round involving individuals in the private industry. This funding campaign helps the company to remain independent and allows them to continue to develop and release quality games. The total sum raised was in the seven-figure range.

Helping the Company

Funding was provided by several private industry individuals. Scientific Gaming Digital former CCO Steve Schrier helped out as well as Reflex Gaming’s CEO Quentin Scott. Bet365’s former Group Director of Gaming Strategy Gil Rotem and Leading M&A specialist Daniel Burns also provided funds. CEO and Founder, Andrew Porter, commented on the fundraising by stating: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus, we will double down on our operator and player-focused engagement. We can’t wait to show you our latest innovations!”


The company is a UK-based startup created to provide player-centric games that will enhance the online gambling industry. The team behind the company previously worked at Ash Gaming Ltd, so they have plenty of experience in the creation of gaming content.

As of this year, 4ThePlayer has launched six unique games, including 1000x BUSTA and 2 Gods Zeus vs Thor. The 1000x BUSTA game was announced in May 2020 and was inspired by the Crypto Busta/Crash games. The developer added a Cash Out feature to this game to allow players to host on to their winnings or cash out before BUSTA.

The 2 Gods Zeus vs Thor game was released later on in September, pitting the two gods against each other. This title was created within the Yggdrasil Gaming YGS Masters program and features a cool Dual Spin mechanic. Players can choose between two spin buttons, to either play with Zeus or Thor.

The company is also known for its gaming innovations including BIG REEL PORTRAIT MODE. This option allows games to utilize the screen better as players enjoy mobile gaming.