Affinity Interactive, an omni-channel online, media casino and gaming firm based in Paradise, Nevada, is excited to reveal that its Silver Sevens Hotel & Casino, located east of the Las Vegas Strip, will go through a crucial refurbishment process and will become officially rebranded as the Continental Casino & Hotel.

Elevating the hotel and casino experience:

The rebranded hotel & casino will provide a lounge and a rooftop bar where guests will be able to enjoy stunning views of few restaurants and the Las Vegas skyline, the firm stated in a statement. Additionally, Andrei Scrivens, Chief Executive Officer of Affinity Interactive, commented, according to the Las Vegas Sun: “This marks an exciting chapter for our property and company. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.”

As reported by Hotel Business, upon completion of the redevelopment, the Continental will involve Pink Taco, a nightlife venue and a restaurant, which, according to the firm is “born of local culture and shaped by the spirit of rock and roll.” Also, the menu will involve craft drinks and tacos.

The resurrection of the Continental brand:

Reviving the brand Continental in the city will honor the golden era of Las Vegas, in addition to its “legacy of excitement, approach-ability and value,” according to the firm. Furthermore, the first Continental shut down all of the sudden over 20 years ago, causing tremendous distress to workers in the community.

However, the aforementioned rebranded hotel & casino will officially launch in 2025, and will involve an extended gaming space in addition to external gaming selections, in compliance with the information provided by the firm’s website. Speaking of which, Scrivens added in the aforementioned statement, according to the Hospitalitynet: “The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.”


Affinity Interactive is formerly known as Herbst Gaming. Their subsidiaries include Affinity Gaming Black Hawk LLC. Also, Jett Gaming is a slot machine route operator owned by the Herbst Gaming Trust, but not owned by Affinity. Furthermore, Affinity Gaming LLC currently owns and controls 12 casinos; 6 in Nevada, 3 in Colorado, and the 3 in the Midwestern United States, meaning it manages a chain of regional casinos.

In addition, the firm offers games such as blackjack, casino, poker, craps, slots, and bingo, and also offers online betting services.