Ainsworth Game Technology’s intro into Indian gaming will happen at the Indian Gaming Tradeshow & Convention at the Phoenix Convention Center March 13-16 where it will display more than 50 slot machine titles.
The company, headquartered in Newington, Sydney, Australia, acquired the small South Carolina-based developer and manufacturer of Class III and Class II video slot games, Nova Technologies, for $38 million in October, 2015. Nova provided games to the Indian casino market. The purchase served as an entry point into American Indian casinos for Ainsworth. At the convention it plans to display more than 12 new games, which were developed solely for the Native American market.
Mike Dreitzer, Ainsworth President of North America said the Indian gaming tradeshow “provides a tremendous opportunity to begin a new era” for the company, as reported by the Las Vegas Review-Journal. Dreitzer said, “Across the board, we are packed with new content to fit the ambitious plans of our tribal customers.”
The acquisition of Nova gave Ainsworth, founded by gaming industry pioneer Len Ainsworth, a larger footprint in the US, which doubled the existing number of machines to 2,600. In the purchase, Ainsworth acquired Nova’s 1,300 games located in 11 states.
Meanwhile, Ainsworth Game Technology’s new North American headquarters in Las Vegas located near South Jones Boulevard in the southwest valley along the 215 Beltway, which broke ground in October, 2014, already dons the red Ainsworth “A” logo. Currently under construction, by December the 291,000-square-foot building had already taken significant steps towards filling the two-story office, warehouse and manufacturing facility.
Currently, Ainsworth has offices in the US, Europe, NZ, Macau and South America.