On March 28th, Altenar, a flagship supplier of sportsbook and iGaming software based in Douglas, Isle of Man, signed a profitable agreement with the innovative Bulgaria-based operator Betmarket. The agreement includes the official integration of Altenar’s globally recognized, award-winning content on the Betmarket platform.

Main objectives of the union:

With this partnership, Altenar hopes to extend its presence at the famous Bulgarian market and introduce its latest, innovative content to a completely new audience.

The supplier is already popular globally, with many awards in 2022, involving MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. Furthermore, Altenar is officially licensed in 13 major global markets, involving UKGC (UK Gambling Commission) and MGA (Malta Gaming Authority) certifications.

However, Betmarket and Altenar are already in an alliance, with Altenar’s flagship products involving markets for players props and virtual sports hosted on the Betmarket platform. In this sense, this new union will offer a further opportunity for the supplier to continue its growth in Bulgaria.

Commenting on the partnership, Mr. Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with Betmarket allows us to understand this market further than we already do.”

Increasing global popularity:

On the other hand, Betmarket will enjoy the popularity that comes with combining its portfolio with the new, already globally established portfolio from Altenar that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect the operator to become even more famous across the globe.

It will also improve player commitment by adding new, unseen content to its portfolio.

Hristo Markov, Product Manager at Betmarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 


Headquartered in Douglas, Isle of Man, Altenar is a supplier of sportsbook services to licensed gaming operators. It was founded and officially launched in 2011.

Additionally, Betmarket was launched in 1997. The operator firstly began as a bingo and slot games operator only, but through its hard work and unwavering dedication became what it is today. Its portfolio consists of various games and products.