BUSINESS WIRE – Bally Technologies, Inc. (NYSE: BYI) (“Bally” or the “Company”) won a 2014 Gaming & Leisure Industry Excellence Award in the category of “Deep Understanding of the Customer.”

The award was presented at Gaming & Leisure magazine’s Gaming & Leisure Roundtable for executives held last week in Las Vegas.

“It is an honor to be recognized by such a distinguished group of gaming leaders for our deep understanding of our customers,” said Sridhar Laveti, Bally’s Senior Vice President of Customer Services. “This award is recognition of Bally’s customer-centric focus. We are committed to listening to the needs of our casino partners to provide them with solutions and services that engage their players and deliver a strong ROI. These partnerships have helped us be the best provider of innovation and technology to the gaming industry.”

Bally has earned more than 80 awards for gaming innovation over the past four years, more than all its major competitors combined. In 2012, Bally’s Mobile Platform won Gaming & Leisure’s Gaming & Hospitality Partner Award.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.


Bally Technologies, Inc.
Laura Olson-Reyes, 702-532-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-532-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-532-7451
Mobile: 702-330-6679
Sr. Manager, Corporate Communications