Top-rated sportsbook supplier BETBY announced a new partnership deal recently, teaming up with Hero Gaming. The new deal will see the operator using the solution of the supplier across several areas across the globe. Included in the launch will be Boom Casino and Simple Casino, brands operated by Hero Gaming.

Details of the Partnership

The new deal will see Hero Gaming uses the AI-driven sportsbook solution of BETBY, an end-to-end option offering markets for more than 900,000 live events annually. The partnership also allows the operator access to Betby.Games which include several esports gaming options.

BETBY Chief Commercial Officer Chris Nikolopoulos commented on the new agreement by stating: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”

Hero Gaming CEO Sam Brown also commented, stating that continuing the impressive growth trajectory is crucial for the company as it looks ahead in 2022 and one way the company can meet its goal is to expand into sportsbook with this new deal.

The virtual and esports titles of BETBY provide a new dynamic to the portfolio of Hero Gaming, according to Brown. The company cannot wait to see how the customers react to the new product options provided by BETBY.

Groove Gaming Limited Deal

The supplier has been busy with new partnership deals, ending 2021 with a major announcement. In late December, BETBY announced a new deal with Groove Gaming Limited, a top online gaming content aggregator. With the deal, the provider’s platform added several improvements including an increase in individual betting options.

Groove Gaming Limited already offers a wide range of gaming options including varying casino game types like live dealer, video slots, poker, and table games. With BETBY, the company adds options with a variety of betting markets on thousands of monthly sporting competitions.

Groove Gaming now uses BETBY’s technology-first solution that is fully customized to client requirements. This gives the operator quality solutions for sports betting offerings. This new partnership is part of a long process of BETBY to bring new products to the market in 2021.

The company upgraded its own offerings while also creating new options for the market last year, with a goal of delivering extra functionality within its core business and offering a fully managed sportsbook solution for its partners.