BETER, the flagship provider of next-gen, wagering content and data, covering esports, fast sports, iGaming solutions and live casino products, is pleased to revel that it has entered into a partnership with Kaizen Gaming, the flagship GameTech firm in Greece and one of the fastest-growing in the entire Europe. Furthermore, this inclusion of one more top operator was backed up by Betbazar, the international B2B online gaming marketplace.

Entry into the new regulated market:

With this alliance, BETER hopes to enter a new regulated market, this time the Greek regulated market, and introduce its latest content to a brand-new audience. Additionally, under the terms of the agreement, Kaizen Gaming will be allowed to use BETER’s esports and sports content, including the globally renowned Setka Cup table tennis and player-favorite ESportsBattle tournaments. Also, extra disciplines will be involved shortly.

Commenting on the partnership, CEO at BETER, Gal Ehrlich, commented: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team. We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.” In addition, CRO at BETER, Chuck Robinson, added: “We are absolutely delighted to welcome Kaizen Gaming to our expanding group of partners. Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before. Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.”

Cementing presence:

On the other hand, Kaizen Gaming will enjoy the popularity that comes with combining its portfolio with top content created by BETER that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Greece and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the alliance, Senior Director of Sports & CX at Kaizen Gaming, Christos Tzalavras, commented according to the official press release: “Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers. BETER’s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“ 

Also, the COO at BETBAZAR, Max Sevostianov, added: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.