Arena Racing Company official broadcast company The Racing Partnership has signed a media rights deal with Betfred, an independent bookmaker based in the United Kingdom. The new agreement will see The Racing Partnership provide content from racecourses of the Arena Racing Company, of which there are fifteen, as well as seven independent racetracks. The deal takes immediate effect within the more than 1,600 betting shops owned and operated by Betfred in the UK.
According to SBC News, Betfred’s retail shops will also gain access to syndicated international racing content provided by The Racing Partnership. This will include South African race coverage. Martin Cruddace, the Chief Executive of the Arena Racing Company welcomed the deeper integration of The Racing Partnership content with properties of Betfred by stating that they are pleased to have signed the deal. Cruddace pointed out that it is important to the company that Betfred retail shops show the extensive content of The Racing Partnership, as the company along with Tote have been supportive of British Racing under the leadership of Fred Done.
Mark Stebbings, the Betfred Retail and Totepool UK Managing Director, commented on the partnership as well by stating that Betfred welcomes the content from The Racing Partnership and is delighted to have signed the deal and again be able to provide customers with broadcasts of horseracing from all racecourses of Britain.