For seven years running, popular fast food chain, Taco Bell, has offered baseball fans a fun way to get excited for the World Series. The food chain offers free tacos during the popular baseball event, but for 2019, it has decided to do something a little different. They have partnered with BetMGM, an operation of Roar Digital to provide sports and taco fans with a chance to bet real money on who they believe will be able to steal first base during the World Series.
Being called the Taco Hero, the player who steals first base in the World Series will see fans earning free tacos. According to Director of Brand Partnerships and Sponsorships for the chain, Will Bortz, the partnership with BetMGM is a new way to give fans the opportunity take part in the ‘Steal A Base, Steal A Taco.’ The company is excited to see fans take part in the program and see if any predictions come true.
This month, fans can take part in the fun at MGM Resorts properties located in New Jersey, Nevada and Mississippi. Players in NJ also have the ability to download the BetMGM app to post their picks online. Players in Nevada can use the playMGM app.
Prop bets have already started, with a list of active players associated with the remaining playoff teams provided. Oddsmakers of BetMGM will be using historical data to post real odds and as the Postseason moves forward, the odds will be updated.
According to a recent press release…
Roar Digital Chief Marketing Officer, Matt Prevost, commented on the new partnership by stating: “The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans. Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”
The 2019 World Series will begin on October 22nd. As soon as a player steals first base during the event, Taco Bell will announce the redemption day for the US to cash in. A free Nacho Cheese Doritos Locos Tacos will be on offer from all participating United States locations while supplies last.