Play’n GO is extending its reach in a major way by announcing a partnership agreement with Paddy Power Betfair. The top-rated UK operator will be providing their portfolio of games to the Paddy Power Betfair customer base. A direct integration of the supplier’s content will be completed on the Paddy platform.
The new partnership will be beneficial to both sides. The leading developer will be moving forward in the UK and further showcasing their ability to be a top choice supplier in the region. For Paddy, the brand will continue to move into the slot genre, supporting their sportsbook option with additional content for players.
The content from the supplier will go live first at paddypower.com and betfair.com. More markets will be entered in the future. Games included in the launch will be Demon, Sword and the Grail as well as Legacy of Egypt.
According to a recent press release…
Johan Törnqvist, CEO of Play’n GO, commented on the new partnership by stating: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
According to Betfair Gaming UK Commercial Director, Francesco Borsetti, the brand is delighted to provide their customers with ‘an exciting and entertaining array of content from Play’n GO.’
New Demon Slot Game:
This latest partnership will see one of the newest games by the developer provided. In late September, Play’n GO announced its Demon release. The game was created via a collaboration with the English metal band, from which the title was named after.
The game includes a heavy metal theme with the ability for players to unlock an exclusive track in the game, titled Devil Rides Out.