Further strengthening its foothold in Europe, iGaming developer Betsoft Gaming has partnered with fast-growing Russian brand Joker.ua in its latest content distribution agreement.

The new partnership has seen Betsoft’s “highly client-driven and mobile-led” games portfolio integrated with the licensed online casino, with current and future players able to experience popular recent releases such as Take the Kingdom, which is part of the well-known “Take” series and the seasonal hit Stay Frosty, released in November, the five-reel, 100 payline game was voted the No. 1 Holiday Slot for 2021, alongside European Top Ten hits Stampede, 88 Frenzy Fortune and Jungle Stripes.

Commitment to service:

Commenting on the collaboration, Anna Mackney, Head of Account Management for Betsoft Gaming, said…

“Betsoft’s content is a byword for quality entertainment in the iGaming industry. We work with companies such as Joker.ua because they look to provide the ultimate in service to their clients. This commitment makes for good practice all round and we anticipate a growing relationship with Joker going forward.”

Founded in 2006, in addition to its award-winning desktop and ToGo line of mobile games, which includes the trademarked Slots3 collection of true 3D video slots, the Malta-headquartered provider features a whole line of products including its in-game promotional toolbox,  Betsoft DRIVE, alongside its proprietary Casino Manager, The Shift Platform, Vault, Mini Games and Virtual Racebook.

Natural partnership:

Commenting on behalf of Joker.ua, Stanislav Yakovliev, who is the Head of Casino Department for the online venue, added…

“We follow the rule “We team up with the best so you can play the best!” so it is natural for us to partner with Betsoft Gaming. Their consistently innovative and exciting releases are exactly what our clients have been asking for. We are looking forward to working together.”

According to the Friday press release, in order to ensure its clients enjoy a “trustworthy gaming experience,” Joker.au only partners with the best of regulated content suppliers, while offering reliable products and top-notch customer service to players aged 21 and over.

NetBet collaboration:

Earlier in the week, Betsoft partnered with major Italian online casino and sportsbook operator NetBet for its NetBet.it brand, after signing a multiple-vertical deal giving the bookmaker access to the provider’s more than 200 random number generator (RNG) titles from its portfolio that is regularly updated, along with its table games and proprietary back-office software.

The operator‘s online interest gains access to games such as Tower of Fortuna and the crime-themed caper Return to Paris, the follow-up to the smash hit A Night In Paris, as well as Betsoft’s array of localized and translated titles currently having success in Europe.

According to Betsoft, Italy has always been an important iGaming space. The market’s gross gaming revenue (GGR) reached €276.8M toward the latter part of 2021 and with the country’s people “enthusiastically embracing an omni-channel gaming experience,” the new alliance is expected to further reinforce Betsoft’s brand.