Betsoft Gaming has announced back-to-back content deals, after partnering with crypto-friendly online casino, Roobet, and extending its business with leading gaming and betting software development company, 1Click Games.

Under the Roobet agreement, the Malta-based content provider’s client-driven and mobile-led slots portfolio, as well as its Take the Prize in-game promotional tool, will, in conjunction with Softswiss, be made accessible to the operator‘s international player base.

Customers of will soon be able to choose slots from an enhanced games lobby, with the provider’s latest titles, such as Primal Wilderness and Lost Mystery Chests, joining the action.

Summer plans:

Commenting on the collaboration, Chris Micallef, Casino Manager, Roobet, said…

“Working with Betsoft is another step forward for us to ensure that we continue to offer our players only the best in iGaming content. We are already planning some great collaborations and promotions together for this summer.”

The innovative brand was founded in 2017 and has become known for its bi-weekly events led by its “King Roo” character and promo codes. Registered in Belize and licensed by the Government of Curacao, Roobet Casino allows both cryptocurrency and fiat deposits and withdrawals and more than 3,600 games, 24/7 multilingual customer support and for select players, an invitation-only VIP program.

Anna Mackney, Head of Account Management, Betsoft Gaming, also commented on the new tie-up, sating that their growth strategy is focused on “partnering with businesses looking to create  long-term engagement in new markets.”

Mackney added that “Roobet’s commitment to innovation in gaming makes it a perfect fit for us. We anticipate delivering a very positive client experience going forward.”

1Click Games deal:

Today’s news, as mentioned, piggybacks Betsoft Gaming extending its partnership with 1Click Games, with the global developer to integrate the provider’s portfolio of more than 200 slots. The deal mirrors today’s agreement, making Betsoft’s latest releases and its in-game promo tool now part of the arrangement.

Known for regularly adding new releases including sequels, series and standalone games to its growing offering, Betsoft also has a reputation for its character-led narratives, outstanding return to player (RTP), signature features and mechanics found across all of its released titles and is a “guaranteed draw” for online casino operators.

Positive move:

Regarding the arrangement, Maxim Terehovichs, Chief Executive Officer, 1Click Games, commented…

‘Gaming content is what gives us a competitive edge. Working with a provider of Betsoft’s standards and reach is very good news for us and we anticipate a continued successful integration of their content.’

A powerful iGaming platform that focuses on the best gaming titles, 1Click Games offers a full “back-of-house” series of services including around-the-clock support and hosting, payment solutions and player management and retention systems.

“Betsoft is a well-known brand across the industry with universal appeal. We are always looking to extend our reach, so partnering with a dynamic business development company like 1Click Games is a very positive move. We are looking forward to working further together,” read a statement from Anna Mackney, Head of Account Management, Betsoft Gaming.