After recently inking several ‘white-label’ deals with operators in Africa and Latin America, online casino and sportsbook platform developer BtoBet has announced that it was awarded with the Innovation of the Year accolade via the most recent edition of the Balkan Entertainment and Gaming Expo (BEGE).

Overcame ‘stiff competition’:

The Malta-headquartered firm used an official press release to declare that it had fought off ‘stiff competition’ to secure the impressive prize at the extravaganza’s BEGE Awards, which were held on Wednesday evening, and that it is to serve as the perfect complement to the In-Play Betting Software of the Year accolade it collected earlier this month at the Starlet Awards.

Fostering development:

BtoBet detailed that BEGE took place at the Inter Expo Center in Sofia, Bulgaria, from November 21 to 22 before proclaiming that the show’s BEGE Awards program was designed to recognize ‘significant contributions and excellent achievements’ made by companies and individuals involved in the iGaming, leisure and entertainment industries. It stated that the awards have moreover been envisioned as a way to foster development by encouraging ‘new and innovative solutions’ that improve ‘the level and the standards in the industry’.

Bolsters leading position:

Kostandina Zafirovska (pictured), Chief Sales Officer for BtoBet, collected the Innovation of the Year prize on behalf of her firm and asserted that the honor had further cemented the innovator’s position ‘as a leader in the iGaming industry’s platform provider sector’.

Zafirovska’s statement read


“BtoBet is delighted to collect this award, which attests to the leading quality of our solutions. This will spur us on to work even harder and pursue new paths to create the very best products for our customers.”