Provider of operational intelligence (OI) solutions to the casino industry, VizExplorer, recently announced that it had entered into a new licensing agreement to initiate deployment of its campaignViz and floorViz solutions at the Camel Rock Casino in New Mexico.

Highly competitive market:

Owned and operated by the Pueblo of Tesuque, the entertainment facility opened in 1995. The venue faces stiff competition from several other nearby gaming properties, most notably from the Buffalo Thunder Resort & Casino. The casino opened in August 2008 and is owned and operated by the Pueblo of Pojoaque. It is a short 8-minute drive from the Camel Rock venue.

To remain competitive in the market, in December 2017, the Tesuque Pueblo announced plans to build a new casino that will be built on tribal land near the Santa Fe Opera. Upon completion of the replacement casino, Camel Rock will be shuttered.

Technology:

VizExplorer was selected by Camel Rock to optimize revenues and secure its player base at the planned casino. The system will enable that by uncovering insights needed to make informed and profitable decisions for the business going forward. Use of the San Diego-headquartered company’s floorViz technology will enable the team to determine which games to continue to offer, which new games to obtain and where on the gaming floor to situate them.

CampaignViz will be employed by the marketing team so that during the transition to the new property, players may be properly evaluated, provided incentives and an effective reinvestment strategy determined.

According to the official press release…

Director of Marketing for Camel Rock Casino, Michael Beach, said, “We are eager to get up and running with VizExplorer and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests.”

“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape.”

VP of Sales – Western Region for VizExplorer, Kyle Gryzanoski…

The VizExplorer platform is currently being used by more than 50 other tribal casinos, according to the news release.