FSB, the international sports wagering platform, has revealed that it has officially named the skilled Craig Artley as its Chief Financial Officer, bolstering its senior management team.

A large skill set:

Artley, who previously worked at Sporting Group, will lead finance and compliance teams of FSB, supervise its financial strategy and manage its commercial relationships with the platform’s newest and existing allies.

As for his time with the aforementioned Sporting Group, he spent 3 prosperous years carrying out the responsibilities of various senior financial positions in the organization. In addition, the talented executive also gained expertise in Corporate Finance at similar sites such as Deloitte, a multinational financial services network, and Gfinity, a technology and gaming media firm.

Furthermore, Artley’s appointment represents one more step marking this productive FY for the 2022 EGR Multi-Channel Supplier of the Year. Other steps include: entry into the newly regulated market of Ontario together with its allies Fitzdares, greeting the newest CEO Adam Smith and expansion of its presence in the thriving African market.

Commenting on the new CFO, Chief Executive Officer at FSB, Adam Smith, commented: “Craig is another outstanding hire into our senior leadership executive team. As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver he was the clear choice to fill this role and we’re thrilled to have him on board.”

Commenting about his new role, Chief Financial Officer at FSB, Craig Artley, said: “FSB’s transformation into a leading global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honor. My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”

New retail channel distribution agreement:

In other news, less than three months ago, FSB entered into a retail channel distribution deal with PLYMKR. The newly established strategic positioning between FSB and PLYMKR will ensure that the London-based company, PLYMKR, will exclusively distribute FSB’s honorable and award – winning retail technology suite of SSBT, EPOS, Companion App, and Odds Display to the United Kingdom as well as the markets relative to Ireland.

Commenting on the new partnership, Russell Colvin, the Global Channel Partner Manager at FSB, commented: “This strategic partnership with PLYMKR heralds the start of an exciting new era for FSB. With a renewed increased laser – like focus on our core products we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation and highly scalable empowering platform while actively welcoming new channel partnerships across our modular product portfolio.”