American online sports wagering innovator DraftKings Incorporated has announced the signing of an agreement that has seen it become the official sportsbetting partner for the New York Giants franchise of the National Football League (NFL).

The Boston-headquartered firm used an official Wednesday press release to proclaim that the new multi-year arrangement has made it the historic side’s exclusive sportsbetting, daily fantasy sports and iGaming operator in an effort ‘to further enhance both customer experience and engagement throughout the NFL season and beyond.’

Popular pastime:

DraftKings Incorporated recently launched a standalone online casino app for aficionados in New Jersey and it stated that American football has continued ‘to be the most popular sport’ offered via this iOS and Android-enabled platform with the New York Giants continually ranking as a preeminent team in terms of wagers and handle.

Manifold benefits:

Ezra Kucharz, Chief Business Officer for DraftKings Incorporated, used the press release to pronounce that the fresh alliance has also granted his firm the right to utilize the New Jersey-based club’s official trademarks and is to additionally see it ‘recognized as a sponsor and exclusive category advertiser’ across a multitude of television, radio and social media channels. The executive declared the sportsbetting innovator now moreover intends to open ‘a first-of-its-kind virtual sports lounge’ within the NFL franchise’s 82,500-seat MetLife Stadium home and begin offering aficionados the chance to enjoy weekly editions of a branded free-play pick ‘em game.

Read a statement from Kucharz…

“The New York Giants has continued to be a fantastic organization to work with over the years and we are excited to expand our relationship as its official exclusive sportsbetting, iGaming and daily fantasy operator. Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”

Cooperation continuation:

For his part and Pete Guelli, Chief Commercial Officer for the New York Giants, explained that his organization has worked with DraftKings Incorporated ‘for a number of years’ while the new partnership is to furthermore provide the sportsbetting operator with ‘premier brand integration’ opportunities for home games alongside the chance to take advantage of ‘a number of experiential and hospitality benefits.’

Guelli’s statement read…

“Our enhanced agreement with DraftKings Incorporated provides innovative opportunities as we look to deliver a best-in-class fan experience. DraftKings Incorporated is the preeminent leader in sportsbetting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”