Online sportsbook operator DraftKings Incorporated has announced the signing of an agreement that is to see it become the official sportsbetting and iGaming partner for the National Hockey League (NHL) in the United States.

The Boston-headquartered firm used an official Wednesday press release to detail that the deal, which also covers daily fantasy sports, will allow it to enhance its customer experience initiatives via the use of NHL assets such as logos and trademarks. The American company stated that the agreement is to also see it run enhanced hockey-themed promotions and sweepstakes during regular season and playoff games and benefit from ‘a variety of content integrations’ across its latest partner’s collection of ‘digital and linear media platforms’.

Complimentary connections:

DraftKings Incorporated explained that it has moreover boosted the new alliance by inking a separate relationship to serve as the exclusive sportsbook and daily fantasy sports provider for Turner Sports and this American television broadcaster’s service as they cover all of the action from the 32-team NHL. The operator proclaimed that this second understanding will involve the provision of a plethora of sportsbetting and daily fantasy sports content such as odds and statistics, personalized automated alerts and original editorial for use across a variety of these partners’ channels.

Punter pledge:

Jason Robins (pictured) serves as the Chairman and Chief Executive Officer for DraftKings Incorporated, which is currently trying to purchase British iGaming and sportsbetting behemoth Entain for around $20 billion, and he disclosed that the 105th edition of the NHL began on Tuesday with a game between the Pittsburgh Penguins and the two-time defending Stanley Cup champion Tampa Bay Lightning. The boss furthermore declared that his company is committed to creating ‘hospitality events around the biggest dates on the sports calendar’ in order ‘to create the best in real-money gaming, fan engagement and unique experiential access’.

Read a statement from Robins…

“The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner Sports. Over the years DraftKings Incorporetd has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and to provide hockey fans with what’s next in sports.”

Future focus:

For his part and Keith Wachtel, Chief Business Officer and Senior Executive Vice-President for the NHL, pronounced that the deal with DraftKings Incorporated will allow his organization to ‘provide for new and exciting experiences to deepen our fan engagement’. He additionally expressed excitement at the prospect of being able to work with Turner Sports, which he described as ‘one of our valued media partners’, so as ‘to develop unique and exciting content’ for fans of professional ice hockey spread across the United States.