Some ten months after inking a deal to open a studio inside Caesars Palace Las Vegas, the service from Turner Sports has reportedly announced that it is to use the facility to host a new live interactive gameshow fronted by Cabbie Richards and Kelly Stewart.

According to a Thursday report from SBCAmericas, the weekly series is to be entitled the B/R Betting Game Show and will be filmed every Thursday in front of a live studio audience before being distributed across the site’s numerous social and mobile app platforms.

Tough tasks:

The sports and culture domain reportedly detailed that the coming sportsbetting-themed program is to feature a rotating selection of guest hosts beginning with former National Football League (NFL) wide receiver Chad ‘Ochocinco’ Johnson guiding contestants through a series of challenging games for the chance to win prizes and cash. It purportedly explained that these trials are to encompass the Win or Destroy and Champ or Chump segments in addition to the on-the-spot Over/Under and Get the Picture competitions, which are to be filmed live at the sportsbook within Caesars Palace Las Vegas.

Increasing interest:

Sam Toles, Chief Content Officer for, reportedly told SBCAmericas that views of his site’s content has quadrupled over the course of the previous two months to an average 13.3 million while the B/R Betting Game Show is set to join its other originally-produced programs such as the B/R Betting Show and Your Fantasy Fire Drill.

Toles reportedly told SBCAmericas…

“When we launched our partnership with Caesars Entertainment Corporation almost a year ago, it was with this type of content in mind. Something that can engage fans at the most iconic sportsbook in the world while providing compelling programming that can be distributed to our hyper-engaged fan base. The B/R Betting Game Show reflects our voice in a unique format that we know audiences will love.”