In the United States and the National Football League (NFL) has reportedly announced the signing of deals that are to see DraftKings Incorporated, FanDuel Group, and Caesars Entertainment Incorporated serve as its official sports betting partners.

According to a Friday report from the Associated Press news service, the agreements represent a radical rethink for the professional gridiron football organization as it was earlier one of the staunchest critics of efforts towards legalizing sports betting in the United States. It had purportedly argued that the activity threatened the integrity of sports but soon began changing its tune following the 2018 invalidation of the previous prohibition contained within the Professional and Amateur Sports Protection Act (PASPA).

Original opportunities:

The news service reported that the new alliances are to give FanDuel Group, DraftKings Incorporated and Caesars Entertainment Incorporated the rights to use official NFL trademarks and data while simultaneously integrating their services into the organization’s official app and NFL.com website. Over 25 American states now offer their residents the ability to enjoy some form of sports wagering while the new deals are purportedly being promoted as a way for the trio to market themselves to new gridiron football fans while simultaneously increasing the enjoyment of existing aficionados.

Positive prospects:

The Associated Press reported that the arrangement with Caesars Entertainment Incorporated is to see the NFL continue to serve as the Las Vegas-headquartered firm’s official casino sponsor. But the pact will moreover purportedly allow the pair to create new content and engagement opportunities via the operator’s network of land-based and online sportsbooks.

Revamped relationship:

For its part and DraftKings Incorporated has reportedly renewed a relationship that had seen it serve as the NFL’s official daily fantasy sports partner. However, this link has now been further strengthened to purportedly give the Boston-based firm the ability to integrate its content into the league’s many media properties including with a ‘prominent presence’ on its digital NFL Red Zone channel.

Pre-game potential:

Finally, FanDuel Group has reportedly heralded the signing of a contract that is to give it access to historical video footage from the NFL and the right to integrate pre-game betting opportunities into the seven regular-season games that are due to be broadcast this autumn via the football organization’s NFL Network.

Fresh focus:

Renie Anderson serves as the Chief Revenue Officer and Partnerships Executive Vice-President for the NFL and she reportedly declared that the league decided to partner with DraftKings Incorporated, Caesars Entertainment Incorporated, and FanDuel Group so as to ‘provide fans new and different ways of interacting and engaging with the sport they love’.

Reportedly read a statement from Anderson…

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals.”