UK software development company EveryMatrix has relaunched its cross-product bonus system, BonusEngine, which aids in creating casino and sports bonusing and gamification to increase player acquisition, retention, and reactivation.
In addition to 3rd party gaming platforms, the solution offers a broad range of bonus types and features to casino and sports. It is bonusing taken to the “next level,” as operators utilizing the new system have ease of use while increasing engagement levels and getting their players to take part in real-time via targeted campaigns.
Efficiency and performance in bonusing are brought together by the system, while also making possible gamification and access to a broad range of exciting “tournaments, challenges, and mission-based achievements,” all with zero interruptions in gameplay. BonusEngiine is built on an extremely flexible framework and is able to be tailored to requests for new features in order to accommodate the specific needs of operators.
Commenting on the relaunch in a company press release, Chief Executive Officer for CasinoEngine, Stian Enger Pettersen said…
“BonusEngine is the result of long-term development together with our clients. We’re pleased to present the new solution, which delivers many exciting features for operators to enhance their bonusing strategies.
“There is no doubt that great bonusing brings a lot of value for casinos and sportsbooks, but managing multiple bonuses, promotions, and campaigns on multiple brands is a time-consuming activity. BonusEngine acts like a single point of control, therefore streamlining the process and allowing brands to focus on their marketing, not on repetitive operational tasks.”
The B2B iGaming system is already being leveraged by EveryMatrix’s PAM clients, while the new product that has been relaunched is also available as a stand-alone integration, according to the company.
BonusEngine’s wide range of bonus types and features include:
- Cross-product bonusing
- Stacked bonuses
- Seamless betting across bonus wallets and real wallet
- Multi-trigger programs for deposit, registration, login, claim, wagering, losses
- Player eligibility conditions
- Deep configuration of qualified bets across casino and sports
- Bundled bonus programs set off by a single trigger
- Detailed scheduling of campaigns and recurrence
- Create dependencies across bonus programs
- Multi-currency, multi-language
- Automated cost management
- In-depth bonus reporting
- Advanced manual bonusing to single players or in batch
NetEnt live casino deal:
Recently, Swedish supplier NetEnt secured a “key reseller partnership with EveryMatrix,” adding three new standard blackjack tables to its state-of-the-art studio in Qormi, Malta. The live casino agreement will see NetEnt provide dedicated tables to EveryMatrix’s iGaming integration platform, CasinoEngine.