Maltese online casino software developer EveryMatrix Software Limited has announced the signing of a deal that will see it invest in emerging British games development studio Jelly Entertainment Limited.

Headquartered in the northern Valletta suburb of St Julian’s, the pioneer used an official Thursday press release to detail that the arrangement represents a second such tie-up following its May investment in Swedish iGaming innovator with LL Lucky Games AB.

Partnership particulars:

Ebbe Groes serves as the Chief Executive Officer for EveryMatrix Software Limited and he used the press release to declare that Jelly Entertainment Limited already has ‘a strong sector presence’ and is to now have its online casino innovations supplied to iGaming partners around the world via its SlotMatrix remote games server (RGS). The executive proclaimed that this integration will see the Norwich-headquartered firm join with well over 175 other developers in having the aggregation advance ‘build, manage and distribute its titles to a vast network of worldwide operators.’

Read a statement from Groes…

“Investing in the gaming vertical is a strategic direction for EveryMatrix Software Limited and I’m pleased to welcome Jelly Entertainment Limited to our SlotMatrix RGS partners program. It is already live with several titles and we’ve been impressed by the quality and creativity of its work. I see a long partnership ahead and this is why we picked Jelly Entertainment Limited to continue our series of financial investments in this space.”

Enterprise excitement:

For his part and the Chief Executive Officer for Jelly Entertainment Limited, David Newstead, used the press release to pronounce that he is ‘thrilled’ to have inked this alliance with EveryMatrix Software Limited. The developer moreover asserted that the agreement will put his company ‘in a better position than ever’ as it seeks to ‘drive forward our studio expansion and product strategy.’

A statement from Newstead read…

“We share a common vision for entertainment in mobile gaming. EveryMatrix Software Limited’s plans for the United States and its focus on engaging content and market-leading platform make it an ideal key distribution partner for us to accelerate our product roadmap and grow our footprint in United States and European markets.”

Appealing aptitude:

EveryMatrix Software Limited began last year by opening a commercial hub in the Florida city of Miami and kicked off 2022 by premiering its SlotMatrix business-to-business content aggregation innovation. The man in charge of this fresh advance, Ashley Bloor, affirmed that he is ‘incredibly excited’ that Jelly Entertainment Limited has become the ‘latest RGS partner’ so as to be further empowered ‘to unleash bold ideas and deliver outstanding player experiences in regulated markets.’

Bloor’s statement read…

“The company is led by industry veterans who bring a wealth of experience in casino content development. This partnership will further emphasize the growth of SlotMatrix and we are looking forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly Entertainment Limited.”