On Monday, FanDuel Group and the United Center announced a new partnership that involves the creation of a sportsbook lounge inside the sports arena. Once approved by the Illinois Gaming Board, the new facility will provide sports betting opportunities for fans of the NHL Chicago Blackhawks and the NBA Chicago Bulls, as these teams call the arena home.

What to Expect?

The new FanDuel branded sportsbook will be a two-story space next to the atrium of the arena. State-of-the-art viewing areas will be offered along with the best in sports betting technology.

Executive vice president and CEO of the joint venture, Howard Pizer, commented on the new space by stating:

“FanDuel has a proven track record of innovation and excellence making them the perfect partner in developing the sportsbook at the United Center.”

Pizer stated further that the new Chicago, Illinois lounge will be designed to give fans a fully immersive experience that is unlike any other.

As the two wait on Board approval, there are plans to create a space next to the atrium that is branded after FanDuel where fans can watch the action take place at the venue. The space will not offer wagering at this time.

New Buffalo Bills Deal

The deal with the United Center is not the only sports partnership that FanDuel has signed in 2022. Even though the New Year is only one month old, the brand has been busy setting up new deals for success. In early January, the company announced a new partnership with the Buffalo Bills. FanDuel is now the official mobile sports betting partner of the NFL team.

With the new deal, FanDuel now has access to the official marks and logos of the New York club. For the Bills, the team can access media assets like radio and television spots to engage fans further. In-game signage and activations at the Highmark Stadium are also part of the deal.

FanDuel will now be the presenting sponsor of Bills by the Numbers, a weekly podcast of the Bills that discusses fantasy matchups and updates on the team. The Bills are excited about what the new partnership can offer and look forward to working with the NFL team for many years to come.

These two deals help FanDuel to further secure its position as a top sports betting provider in the United States. The brand holds the market share in many areas due to its popularity among sports fans.