Thanks to the combined efforts of EveryMatrix and their certified Gold Partner, front-end specialists, Mad Men, Foliatti Gaming Group is now officially live with their first online venture in Mexico. The launch into the online Mexican regulated market allows players in the country who visit the operator’s new digital interest to enjoy a broad range of casino games, live casino, sports, esports and promotions.

Having partnered with Group Foliatti in June 2021, the B2B iGaming software provider is supporting the land-based operator’s online brand debut and further expansion by supplying its flexible suite of modular platform solutions, including its leading iGaming integration and productivity platform and sportsbook, along with a cross-product bonus system and a scalable player management platform (PAM).

Front-end work:

To ensure that the new online casino will stand out from its competitors in the iGaming space, EveryMatrix partner Mad Men has utilized its knowledge of the market and the best user experience (UX) practices and tools in developing a new brand identity and website design for Foliatti Casino.

The front-end specialists have worked within EveryMatrix’s eco-system to make sure that the Monterrey-headquartered operator’s first online venture “enjoys all native platform functionalities” and is able to seamlessly run its operations going forward.

Productive relationship:

Commenting on the joint effort, Michel Groenendijk, Director of Mad Men Ltd, said their past work experience with EveryMatrix’s team made the project a pleasure. And that thanks to “our fast interactions, we were able to deliver the project quickly, so Foliatti can start running their new online brand right away. That being said, we’re looking forward to partnering and working with EveryMatrix again for future projects.”

Foliatti Group has more than 13 years of market experience and currently has 7 retail casino locations throughout Mexico, with 1,500-plus employees.

Commenting on the collaboration and debut, Stian Hornsletten, Chief Commercial Officer & Co-founder of EveryMatrix, used a company news release to say…

“We’re so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”

U.S. expansion:

News of the launch comes on the heels of EveryMatrix’s announcement that it has applied for licensing in Michigan and West Virginia, which both recently legalized online casino and sports betting, as part of its continuing effort to expand its U.S. businesses.

The Malta-headquartered company has already signed deals with top-tier operators such as Resorts Digital and Kindred Group as well as leading payment providers like Nuvei and PXP Financial.