British sportsbetting and iGaming software innovator FSB Technology Limited has announced the bolstering of its team in the United States via the hiring of experienced industry professionals Larry Pelzer and Mike Van Ermen.

The London-headquartered firm used an official Wednesday press release published by European Gaming Media and Events to declare that the ‘major hires’ come only a few weeks after it appointed Ian Freeman and Bob Akeret to serve as Chief Revenue Officer and North America Operations Vice-President respectively and form part of an effort to ‘build out its senior management team ahead of its imminent entry into the United States market.’

Acute appointment:

Dave McDowell is the Chief Executive Officer for FSB Technology Limited and he used the press release to pronounce that Pelzer has held ‘senior sales roles at a range of organizations’ over the past 17 years and most recently worked for real-money mobile gaming platform start-up Playport Gaming Systems following a two-year spell with American iGaming behemoth Scientific Games Corporation. He stated that the industry doyen is to now serve as his firm’s North American Sales Vice-President and drive ‘brand awareness’ by introducing its ‘full range of retail and online betting products and services to operators in North America.’

Exceptional expertise:

FSB Technology Limited pronounced that Van Ermen most recently served as Strategic Operations Manager for prominent American sportsbook operator Circa Sports and is to now work as its Pre-Sales Vice-President where he will be ‘charged with identifying potential partners by leveraging his strong operational experience.’

Read a statement from McDowell…

“I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market. This is a big year for FSB Technology Limited and our in-house talent continues to get stronger.”