British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced that its innovations are now being utilized by the Barstool-branded online sportsbook from Penn National Gaming Incorporated.

The London-headquartered firm used an official Thursday press release to declare that it has inked a long-term alliance to supply the United States-facing Barstool brand with ‘official data and fan engagement solutions’. The company stated that it is moreover partnering with the mobile-friendly sportsbetting service so as to develop an all-encompassing ‘marketing and engagement strategy’ covering potential player retention, engagement and acquisition tactics.

Expanding enterprise:

Genius Sports Group Limited officially went public on the New York Stock Exchange earlier this year via a $1.5 billion merger with special purpose acquisition company (SPAC) Dmy Technology about a month before purchasing Australian free-play games innovator FanHub Media Holdings Proprietary Limited. The company subsequently followed up these actions by inking an agreement to supply a broad range of information from the National Football League (NFL) to American online sportsbetting behemoth DraftKings Incorporated.

Pervasive presence:

Mark Locke serves as the Chief Executive Officer for Genius Sports Group Limited and he used the press release to disclose that the Barstool online sportsbook being run by the Penn Interactive division of Penn National Gaming Incorporated is currently available to aficionados in nine American states including Michigan, New Jersey, Pennsylvania and Illinois. He went on to explain that the new alliance comes less than a month after his company agreed to acquire creative performance platform developer Spirable for an undisclosed amount.

Read a statement from Locke…

“Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sportsbetting brands with unique content across the whole player experience. Barstool is uniquely positioned in the United States market and appeals to a dynamic and passionate fan base. With our official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool sportsbook’s expansion in the United States.”

Opening operation:

For his part and the head of Penn Interactive, Jon Kaplowitz, proclaimed that he is ‘excited’ to be partnering with Genius Sports Group Limited and furthermore divulged that the new relationship was consummated via last night’s NFL curtain-raiser between the Tampa Bay Buccaneers and the Dallas Cowboys.

Kaplowitz’ statement read…

“Delivering official data to our growing and loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool sportsbook through access to marketing inventory on NFL digital properties from Genius Sports Group Limited.”