Two months after receiving a provisional license from authorities in the American state of New Jersey and iGaming solutions developer Gaming Innovation Group (GiG) Incorporated has announced the launch of its GiG Comply monitoring service.

Innovation to provide brand protection:

According to an official Thursday press release from the Malta-headquartered firm, the scalable GiG Comply advance has been designed to assist online casino and sportsbetting operators in extending control over third-party advertising and brand protection.

GiG Incorporated stated that its latest business-to-business development will also help to improve responsible gaming practices by increasing the visibility of exactly how and where operators’ iGaming brands are being advertised. It declared that GiG Comply is set to additionally allow such firms to abide by ‘complex advertising standards’ and protect themselves from being promoted on websites that ‘are not brand-safe.’

Operators can check standards daily:

As such, the developer detailed that GiG Comply is to utilize ‘cutting-edge technology’ that will help to thwart misleading advertising by permitting operators to establish their own affiliate parameters and criteria. It explained that these standards are to be checked on a daily basis and encompass such factors as ensuring the visibility of responsible gaming measures alongside correct and up-to-date terms and conditions.

Advance premiering with

GiG moreover used the press release to reveal that the United Kingdom-licensed domain at will become the first iGaming brand to utilize its new GiG Comply innovation after it inked a deal with online casino operator Mr Green and Company AB.

Richard Brown, Chief Digital Officer for GiG Incorporated, proclaimed that he was ‘immensely proud’ to have extended his firm’s relationship with the Stockholm-listed operator to include the GiG Comply advance.

Brown’s statement read…

“ is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply, is now also an early leader in using new technology to help strengthen its marketing compliance.”

For his part, Jesper Karrbrink, Chief Executive Officer for the operator’s Malta-based Mr Green Limited subsidiary, declared that his company ‘always looks for ways to improve our Green Gaming thinking’ and that the GiG Comply service is to allow to ‘ensure traffic coming to our brand does so in a compliant and green way.’