Aristocrat Leisure Limited’s social gaming division, Product Madness, has officially released NFL Super Bowl Slots, the first-ever NFL-licensed free-to-play social casino mobile game. Launched globally on August 21, the game marks a major step for the NFL into the social casino space, bringing together sports excitement and slot gaming in one immersive mobile experience.

Developed in partnership with both the National Football League (NFL) and the National Football League Players Association (NFLPA), the title is available for free download on iOS and Android platforms for players aged 18 and over. As part of the launch, Dallas Cowboys linebacker Micah Parsons has been named the game’s brand ambassador, helping to connect the game to fans and highlight its authentic football atmosphere.

A Fresh Take on Social Casino Gaming

The new release blends the thrill of NFL game days with the entertainment of social casino slots, allowing players to engage with their favorite teams in a new, interactive way. From the start, players can customize their experience by selecting any of the 32 NFL franchises, unlocking exclusive team-branded content that builds a sense of pride and personalization throughout the gameplay.

Matt Labbat, Senior Vice President and Head of Product Madness, emphasized the company’s vision for the project, stating, “With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love. Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”

The game features a wide range of free-to-play slot options enhanced by special gameplay elements such as “Quarterback Rush” seasons, “Daily Drills”, and a ranking progression that lets players move from “Prospect” to the prestigious “Hall of Famer” level. Competitive players can also join head-to-head tournaments, adding an extra layer of engagement.

A key highlight of NFL Super Bowl Slots is its dedication to authenticity. Through partnerships with the NFLPA and NFL Films, the game incorporates real gameday footage, showcasing unforgettable plays, iconic celebrations, and rivalry-defining moments that resonate with football fans. This realistic touch is designed to deepen the connection between the sport and the mobile gaming experience.

As published in Product Madness’ press release, NFL Vice President of Video Gaming Ed Kiang praised the innovative nature of the game, saying, “NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay. Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans (18+) a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”

Similarly, NFL Players Inc. President Matt Curtain noted, “Every football fan knows the thrill of watching their favorite NFL Superstar win on the field. Through this collaboration with Aristocrat and Product Madness we have a unique opportunity to bring that feeling to life in the social casino space.”

Building on a Growing Partnership

This launch expands on Aristocrat Gaming’s existing relationship with the NFL, which began in 2021 with an exclusive global licensing agreement for land-based NFL-themed slot machines. Since 2023, NFL-branded slot games like NFL Super Bowl Jackpots, offering progressive jackpots up to $1 million, have been featured in casinos across the United States.

Now, Product Madness brings that same blend of excitement and branding to the mobile gaming audience, reinforcing Aristocrat’s position as a leader in social casino entertainment. The company’s social gaming segment has continued to show strong performance, with revenue growth and millions of daily active users worldwide.

NFL Super Bowl Slots will continue to evolve post-launch, with seasonal updates and special events planned, including guest appearances from Aristocrat’s well-known characters like Buffalo, Lightning Link, and Dragon Link, ensuring that players have new content and features to look forward to.

As with all Product Madness titles, the game incorporates robust responsible play tools, reflecting the company’s commitment to providing a fun and safe entertainment experience.