Swedish online casino operator Global Gaming has announced that it has hired experienced industry professional Lars Kollind (pictured) to spearhead all of its future business-to-business (B2B) endeavors in the newly-created post of Head of B2B.

Malmo-headquartered Global Gaming is responsible for several Scandinavian online casino brands including Viking Slots, Ninja Casino, Kotikasino, NettiCasino and Mr Spil and revealed via an official press release that Kollind already has ‘a thorough understanding’ of its offerings after previously serving as B2B Sales Director for iGaming platform developer Aspire Global.

Global Gaming stated that Kollind will now be based out of the offices of its Global Gaming Malta subsidiary in the Valletta suburb of Sliema and work to bolster its ‘growth objectives’ as well as its ‘ambitions to emerge as a leading player in the iGaming space’.

Mark Wadsworth, Managing Director for Global Gaming Malta, declared that Kollind is to ‘take complete business ownership and development of our B2B offering’ and use his considerable iGaming knowledge and experience to help grow the firm’s industry foundations.

For his part, Kollind proclaimed that he intends to build on the recent success of the Ninja Casino brand ‘to keep on focusing on innovation and enhancing the user experience’ via enhanced customization initiatives so as ‘to attract high-profile partners and ‘white-label’ casinos’.

“I could not think of a better time to join Global Gaming,” read a statement from Kollind. “As the organization seeks to grow, it seems natural to add a new vertical in the B2B product.”