Online casino operator Global Gaming has announced that it will soon make its largest advertising investment yet with the launch of a new multimedia campaign designed to promote its flagship Ninja Casino brand across Scandinavia.
Global Gaming stated that the ten-month push is to encompass a series of television adverts broadcast across major channels in Sweden and Finland including TV3, Kanal5, Discovery and Eurosport as well as online video campaigns with ‘matching material’. It comes as the firm prepares to launch an initial public offering with the small Nasdaq First North market in Stockholm and will moreover include spots on the Spotify, Bauer and MTG radio networks as well as print advertisements in Swedish newspapers such as Expressen and Aftonbladet.
The operator explained that the initial advertisement in the campaign is a 30-second television commercial that features a ninja character endeavoring to deliver prizes to a player quickly while performing ‘action hero-like moves to jump over buildings and cars’. It revealed that viewers will see the lead character sent out on the mission by a leader named ‘Daimyo’, who has been based on Ninja Casino’s central dispatch office.
Morten Madsen, Chief Marketing Officer for Global Gaming, proclaimed that his firm is hoping to ‘build on the success we’ve enjoyed so far in Sweden and Finland’ and is confident that the ‘substantial investment’ will result in ‘a significant increase in visitors and turnover’.
“The high production values and entertaining stunts are sure to capture the imagination of our target audience and lead to interest in our offering,” said Madsen.