Novomatic Interactive division, Greentube, has strengthened its foothold in Portugal after launching its award-winning slot portfolio with the online platform of the southern European country’s leading operator Estoril Sol.

The initial series of slots to be integrated by the online casino operator include Greentube’s 30 top performers in the burgeoning Portuguese market, including titles such as Lucky Lady’s Charm Deluxe, Sizzling Hot Deluxe, Lord of the Ocean, and the Ancient Egypt-themed title, Book of Ra Deluxe.

Soon, more land-based favorites from Novomatic are expected to be integrated into the roster, in addition to a selection of innovative interactive content from Greentube.

Expansion strategy:

Chief Games Operator and Chief Financial Officer for Greentuube, Michael Bauer, used an official press release to comment on the content integration deal, saying…

“As a distinguished operator in the Portuguese market, launching with Estoril Sol’s online platform marks another significant step in our expansion strategy and adds another reputable brand to our local client portfolio. Thanks to the existing popularity of our top games in Portugal’s resort casinos, we have quickly established a vast player base in the online sector, which is shaping up to be a pillar of our European business.”

Gaming1 deal:

The launch is courtesy of a deal with Belgium-based online casino and sports betting provider, Gaming1, which is the supplier to the casino platform that supports the online business of Estoril Sol. The integration with Portugal’s leading land-based operator’s digital brand ESC Online, which itself is locally renowned and the very first online casino site to go live when the country bordering Spain was issued an online games of chance license in 2016, reinforces the Austrian provider’s position having made quick work of gaining market share since debuting there last year.

Also commenting on the integration, Chief Executive Officer for Estoril Sol Digital, Rui Magalhães, said…

“Greentube offers a unique blend of both classic and innovative titles which capture a range of customer segments from traditional slot fans to modern players, making its portfolio the perfect match for our platform. As a casino that has a strong land-based heritage, Greentube’s collection of retail favourites will make an important addition to our online offering as we look to accelerate growth of our digital brand and offer our customers a premium interactive experience.”

Romania launch:

The latest deal is on the heels of Greentube’s extension of its already successful partnership with Serbian online casino and sports betting operator, Mozzartbet, by launching its premium games suite in Romania.