As has been covered in other posts here the Lottomatica subsidiary GTech has acquired several other gambling related companies over time. On June 8, 2009 they officially announced a new brand name of GTech G2. G2 would bring Boss Media (with its four poker networks) Finsoft, St Minver, and Dynamite Idea into one brand.

These once independent names covering lottery, casino games, poker, bingo, and sports betting would now be known as GTECH G2.

Following is the GTech press release announcing the creation of the G2 brand. This post is being made for archival and historical purposes, and as such we will provide the Lottomatica/GTech original press release in it’s entirety. The press release can be found here: http://www.gtech.com/news/2009news/0608.asp

GTECH LAUNCHES G2 – NEW BRAND FOR COMPANY’S NEW MEDIA AND SPORTS BETTING GROUP

Interactive Gaming and Sports Betting Subsidiary to Capitalize on Convergence of Lottery and Online Gaming Industries
PROVIDENCE, RHODE ISLAND and ISTANBUL, TURKEY – June 8, 2009 – GTECH, a leading provider of lottery and gaming technology solutions worldwide, has officially launched G2, its new interactive lottery, sports betting, poker, bingo, and casino subsidiary. G2 is the new brand name for GTECH’s interactive gaming (“igaming”) and sports betting services businesses that is comprised of Boss Media and its four poker networks, Finsoft, St Minver, and Dynamite Idea. GTECH announced the re-branding of this subsidiary as G2 at the European Lotteries Congress today in Istanbul, Turkey.

G2 provides a full range of end-to-end gaming services, game content, and technology solutions to fully-regulated customers operating lotteries, sports betting, interactive poker, casino style games, bingo, skill, and regulated multi-player games. These services include e-commerce marketing, player relationship and risk management, fraud prevention, responsible gaming, and community functions.

G2 brings together, under one brand, the combined expertise of GTECH and its extensive lottery industry insight with leaders in the interactive gaming world, to responsibly drive digital gaming.

“Igaming and sports betting are areas where we see tremendous growth for lotteries around the world,” said G2 President Atul Bali. “Our worldwide lottery and gaming industry experience, coupled with our recent strategic acquisitions, uniquely position us to lead the industry in these rapidly-growing gaming segments. G2 is an integrated market-focused organization that can offer our lottery customers igaming and betting products to facilitate growth in every aspect of the value chain today.”

“GTECH has been working closely with its customers and customizing and delivering world-class interactive solutions for them for more than a decade. Working with lotteries such as Veikkaus Oy, Camelot, New Zealand Lotteries, An Post National Lottery, and Loterie Nationale in Luxembourg, we have built tremendous experience and capabilities in the interactive gaming space,” said GTECH President and CEO Jaymin B. Patel. “We are always investing in the future of our lottery customers, and with the acquisitions of Boss Media, Finsoft, St Minver, and Dynamite Idea, we have further enhanced our core capabilities in this high-growth area through the integration of new products, services, and content. We are fully prepared to assist our customers as regulations allow and opportunities present themselves in digital gaming.”

Boss Media is one of the world’s leading independent software providers of complete online gaming and entertainment solutions: poker, bingo, casino, instant games and the market-leading back office (player management, payments, CRM and affiliates). Licensees are offered systems for customized gaming, entertainment, integrated payment and operator-related services. Boss Media operates four regulated poker networks in Europe, with more than three million players having played poker against their peers on Boss Media’s software.

Finsoft is an industry leader in real-time betting transaction and risk management. Its sports betting system, terminal solutions, screen systems, and Internet lottery and games platform run some of the most successful and fastest-growing lotteries in the industry including Singapore Pools, and soon Polla Chilena, Société de la Loterie de la Suisse Romande, and Loterie Nationale de Belgique.

St Minver offers fully-managed igaming services for blue-chip media brands. St Minver provides network management services to various Boss Media poker customers and to one of the largest bingo networks in the world, and offers pooled bingo rooms by currency, each with uniquely managed and optimized schedules.

Dynamite Idea is the leading U.K. and European developer and supplier of unique, innovative online interactive betting games, with a wide range of U.K. and European clients.

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GTECH is a leading gaming technology and services company. With 6,200 people in over 50 countries, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today’s evolving gaming markets. GTECH is a wholly-owned subsidiary of Lottomatica, one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. For more information about the Company, please visit GTECH’s website at www.gtech.com.

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