Even if you missed the show or some of the live and near-live feeds, be sure to check out the ICE Live blog section from ICE Totally Gaming from the ExCel in London.  Clarion Events has truly taken ICE to the next level.

With an interactive format of asking experts to make a 10-minute long prediction and delegates voting on which of them they thought was most aligned with the crystal ball of eventual reality, three presenters tendered their soothsay.

By the end of the session, delegates had found that they agreed most with predictions by Valery Bollier, CEO and Co-Founder of Oulala Games with Bollier garnering 43 percent of the audience. The other two speakers, Michael Bolcerek, Senior Vice President Business Development – Integrity, Aristotle Inc., and Tal Ron, Advocate and Managing Partner of the Tal Ron, Drihem & Co law firm, predicted in line with the beliefs of 29 percent of the audience each.

The winning prognostication belonging to Bollier was, “Gaming businesses will fall off a cliff if they do not adapt to a Millennial audience.”

The fantasy football leader went on to say, “Young generations are not playing the same games as their parents were playing because they have access to such amazing skill games on their consoles and constant social interactions on their mobile phones.”

“In 2020, Millennials will be 50% of the workforce. Until you realize that this sector is radically changing, then you will see these changes as exotic. Products need to take into account the real expectations of the customers, otherwise, other companies will colonize the sector offering products they really want.”

“They want social games where they have interaction with their friends – it’s all about ‘I’m going to show you that I’m cooler, I know more about tennis.’”

“There’s a customer revolution in our sector. The winners will be the ones that will listen and adapt to their customers’ needs. Radical changes are always brutal. The new paradigm is a threat, but only for those who stay where they are.”

Michael Bolcerek, tied with Tal Ron. The technology provider for political campaigns and organizations predicted that “‘Verticalisation’ will help increase your audience reach.”

He backed up his prediction with, “There’s a saturated market in Europe within the sports betting arena – operators win a bit of turf and lose a bit of turf over time.”

“If you look at [the] coffee market, it was once dominated by Starbucks and Pete’s Coffee, but what you found was that markets became more specialized and became more public over time.”

“The Millennial gaming sector looks at experiential rewards around the vertical. Our vertical is politics and we reward users beyond what they are interested in. Part of the challenge is to grow a wider base. We need to reach out to those people and get them active in politics.”

“So if for example, you are a sports betting company and you target tennis fans, perhaps you could offer tickets to the US Open as rewards.”

Tal Ron, heading up a law firm specializing in online trading, fintech, and iGaming predicted that “Everything will be regulated”.

That prediction was bolstered by, “We are going into a framework where everything will be regulated, both in this industry and other verticals. There will be regulation of bonuses. In Forex and binary options, when you enter a game you get a bonus, sometimes this bonus is only future money.”

“Now, we are seeing regulations across Europe, such as in Cyprus, where they are saying ‘this is not fair’ and that it will not be allowed, as some players manipulate this bonus in order to get clients.”

“As a lawyer, I think it’s a good thing to clean up the industry and make sure it’s regulated but in a global sense, I don’t believe this is possible – there are too many different mentalities and differences between nations.”


ICE is the annual launch pad for gaming innovation, with literally hundreds of new product launches over the three days.

ICE provides a new way of learning at ICE VOX, which replaces ICE Conferences, offering solutions to key challenges from gaming visionaries.

ICE is a unique gathering place for all the major gaming players including operators, regulators and more, allowing you to build your contacts, arrange meetings and forge partnerships with maximum convenience and minimum fuss.

ICE’s show-floor seminars are free-to-attend and give up-to-the-minute industry information with engaging debates around what the gaming industry is talking about.

ICE’s London Casino Club gives you privileged access to bespoke offers from the capital’s foremost gaming venues.

ICE is the true highlight of the gaming industry’s calendar.

For more information or to register your interest in next year’s mega-event please visit ICE Totally Gaming.