This year’s edition of the ICE London extravaganza began earlier today and live-dealer online casino games provider, Evolution Gaming Group AB, has announced that it is on hand exhibiting ten new titles including its latest Deal or No Deal Live innovation.

Decade of releases:

The Stockholm-listed firm used an official Monday press release to detail that it will be on stand N2-230 inside the giant ExCeL London until Thursday afternoon showing off its complete portfolio of live-dealer online casino games, which now moreover includes Free Bet Blackjack, Lightning Dice, Super Sic Bo, Side Bet City, Infinite Blackjack, First Person Lightning Roulette and First Person Dream Catcher as well as a pair of two-hand casino hold‘em titles.

‘Secret game’ debut:

Evolution Gaming, which inked a deal in November to acquire fellow mobile and live-dealer online casino games firm Ezugi, declared that it will also be using the three-day London exhibition to unveil ‘one secret game’ that has been developed ‘in collaboration with one of the world’s best-loved game brands.’

Innovative features:

Todd Haushalter, Chief Product Officer for Evolution Gaming Group AB, stated that his firm’s new Deal or No Deal Live innovation offers ‘a mix of random number generator elements’ that have been designed to give competitors ‘the chance to win big’ at any time of the day or night alongside ‘the universally-recognizable studio set design and rich sound effects for UI actions’ to recreate ‘the atmosphere of the hit television show.’

Haushalter’s statement read…

“We wanted to stay true to the game show that people know and love, retaining the engaging presenter and the thrill of awaiting the offer from the banker but all the while making it compatible for online players as a live game. With that in mind, we embarked upon what has been the most complex studio that we have ever built to date. We want to reach an entertainment standard so high that people would want to watch the progress of the game even if they weren’t players in it, just as they would watch the television show.”

‘A real buzz’:

Regarding this year’s edition of ICE London, Haushalter proclaimed that his firm has never before simultaneously premiered so many new games but is hoping its latest titles will please operators and players alike by providing ‘new levels of entertainment and immersion.’

Haushalter’s statement read…

“There is a real buzz around the company because we are confident we have met that challenge with this stellar lineup of new games. We are so very proud to be working with such a landmark famous name as Deal or No Deal as well as showcasing incredible specialty games that were all developed in-house by our immensely strong and talented team.”