British entertainment and events management firm IMG has announced the signing of a deal that is to see its IMG Arena subsidiary supply live golf streaming and data services to Scientific Games Corporation for use by this firm’s OpenSports sportsbetting platform.

The London-headquartered innovator used an official Monday press release to detail that the new alliance is to involve the SG Digital subordinate of Scientific Games Corporation integrating its Golf Event Centre advance into the OpenSports platform from January. It explained that this will enable sportsbetting aficionados to take advantage of rapid and all-inclusive shot-by-shot data alongside interactive course visualizations and live streams from matches taking place as part of the PGA Tour and the PGA European Tour.

Further fruits:

IMG declared that the arrangement will additionally see the OpenSports innovation integrate its golf trading feed as well as its badminton and tennis data services and virtual sports portfolio so as to further expand the platform’s capacity and give operators of sportsbooks access to ‘a streamlined and modular solution for running regulated sportsbetting’.

Serious standing:

Freddie Longe, Senior Vice-President for IMG Arena, used the press release to proclaim that SG Digital holds ‘a reputation for innovation’ and is to additionally exploit his firm’s Alliance program in order to give users of the OpenSports platform access to a ‘full suite of official data and live streaming services.’

Read a statement from Longe…

“Incorporating our official content within the OpenSports ecosystem will provide many of our major United Kingdom, European and United States sportsbook customers with seamless access to our full suite of products including the Golf Event Centre. With its unique set of interactive features, we believe it will quickly become an indispensable part of the global sportsbetting ecosystem.”

Decisive shift:

For his part, Keith O’Loughlin, Sportsbook Senior Vice-President for SG Digital, asserted that the Golf Event Centre is destined to bring ‘a new level of immersion and engagement’ to the OpenSports platform and allow his firm to ‘positively shake up the live betting experience and the industry as a whole.’

O’Loughlin’s statement read…

“We’re also thrilled to enable all our customers to be early adopters of this game-changing betting solution and look forward to further collaborations with the IMG Arena team.”