Prominent gaming and lottery solutions innovator, Intralot SA, has announced the signing of a deal that is to see its American subsidiary utilize the services of sports data intelligence specialist, Sportradar AG.
The Athens-listed firm used an official Monday press release to detail that the agreement will involve its Intralot Incorporated subordinate receiving all of its live and pre-match sportsbetting information from Sportradar AG including feeds from major American leagues such as the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL).
Intralot SA additionally revealed that the alliance is to consequentially see it provide this data to approximately twelve partner lotteries across the United States including those run by authorities in New Hampshire, Montana, New Mexico and the District of Columbia.
Byron Boothe, Interim Chief Executive Officer for Atlanta-based Intralot, used the press release to explain that the arrangement with Sportradar AG will help his firm to provide its American partners with an increased range of sportsbetting opportunities in the wake of 2018’s revocation of the previous Professional and Amateur Sports Protection Act (PASPA) prohibition.
Read a statement from Boothe…
“Sportradar’s commitment to the United States market together with our existing long collaboration in the rest of the world were critical factors in our partnership process. As more states are set to legalize sportsbetting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximize the opportunity. We’re excited for what the future holds.”
For his part, Neale Deeley, United States Sales and Gaming Vice-President for Sportradar, described Intralot SA as ‘a highly respected leader in the United States lottery market’ that moreover has a reputation for being a ‘renowned sportsbook operator around the world.’
Deeley’s statement read…
“We are delighted at the confidence Intralot SA has in our ability to deliver high-quality betting services and we look forward to powering its sportsbook operations in the United States.”