After the successful launch of ‘In-Game’ real-time cross-platform gamification at ICE London 2019, and giving attendees at the event a chance to preview a trio of its blockbuster slot games set to launch this year, iSoftBet has entered into a content agreement with leading iGaming platform and solutions firm, Gaming Innovation Group (GiG).

According to a press release…

Under the terms of the deal, the market-leading online and mobile casino software provider will make available its entire portfolio of proprietary and branded slots and table games across GiG’s multiple brands. It will also include iSoftBet’s Game Aggregation Platform (GAP) and top-performing titles such as The Dalai Panda and Crystal Clans.

GAP enabled:

The Malta-based B2B provider’s access to GAP will enable it to choose from over 3,000 table games and slots offered by platform partners of the supplier.

Created to maximize revenue potential, GAP combines iSoftBet gaming content with that of more than 50 leading content providers in the iGaming industry, along with an array of advanced marketing and real-time gamification tools.

Market-leading games:

Included in games are top-performing slots, table and video poker games, which have all been fashioned, developed and certified for regulated market use.

Over the last 12 months, iSoftBet has launched some of the best performing games, including successful titles like Pearl of the Orient and Hot Spin, as well as more recent releases like Jumbo Stampede and The Nutcracker.

“marks another important step”

Chief Commercial Officer for iSoftBet, Michael Probert, said…“We’re thrilled to partner with such an innovative business as GiG. This marks another important step in our growth as a company, and we are delighted to have signed such a significant tier one content and GAP platform agreement.

“Both GAP and our own portfolio contain games of the highest quality and continue to perform superbly across all major regulated and emerging regulated markets.”

“a long and productive partnership”

Also commenting on freshly-inked partnership, GiG Head of Communications, Natasha Gowan, said…

“iSoftBet has a great reputation for developing high-quality games, and providing a huge range of content via its leading aggregation platform GAP. We are excited to be partnering with iSoftBet and look forward to a long and productive partnership.”

Recent business:

In addition to its recent ICE London appearance, it was only a few days after launching its new 3888 Ways of the Dragon video slot, and the  British online casino games and software innovator announced that it had received a license for the newly-regulated Swedish iGaming market.