American electronic gaming machines innovator, PlayAGS Incorporated, has announced the signing of a deal that is to see it provide a selection of its real-money content to the Mexico-facing online casino at MustangMoney.mx.
Mexican delight:
The Las Vegas-headquartered firm used an official Tuesday press release to declare that MustangMoney.mx is the ‘first online casino’ from Australian gaming machines developer. Ainsworth Game Technology Limited, and offers players across Mexico the chance to enjoy a range of video slots and bingo games as well as an assortment of poker, baccarat, roulette and blackjack titles.
Platform preference:
PlayAGS stated that the new alliance, which is its first with a non-European iGaming operator, will involve the domain utilizing its AxSys Games Marketplace game aggregation platform in order to offer aficionados a variety of its own titles such as its Longhorn Jackpots, Jade Wins and Golden Wins video slots alongside content from a ‘rapidly-expanding network of third-party suppliers.’
Retail benefits:
Bryan Bennett, Interactive Senior Vice-President for PlayAGS, proclaimed that his firm already has ‘a robust land-based business in Mexico’ and that the online alliance with Ainsworth is destined to help increase ‘the popularity of our retail content.’
Bennett’s statement read…
“This is our first cross-channel opportunity to offer games in both a real-money online and land-based market and reflects our focus on distributing our entertaining content online into other regulated real-money gaming markets as we continue to grow our interactive business.”
Closer union:
For his part, Jason Lim, Online Gaming and Interactive General Manager for Sydney-based, Ainsworth, acknowledged that his company has been utilizing iGaming services from PlayAGS Inc ‘for some time now’ in order to secure ‘third-party game content’ and is now ‘thrilled’ by the prospect of being able to take this association ‘to the next level.’
Lim’s statement read…
“We are especially excited about the PlayAGS Incorporated game content because we know it has been proven to perform in land-based casinos in Mexico and the United States.”