Today at 5pm in Las Vegas, Palms Casino Resort will begin to showcase a collection of new entertainment venues and restaurants, along with a completely transformed casino floor and property-wide contemporary art program. It’s all part of the $620 million reimagination of the resort property that has been ongoing since last year.
In celebration of the property’s multi-phased renovation, Palms launched the ‘From Dust to Gold’ campaign today. The original campaign was conceptualized and created by AKQA Portland and New York and was designed to destroy the old and create the new.
According to Palms staff, a soft launch begins at 5pm Pacific tonight and includes the opening of the Center Bar where a special piece of artwork will be revealed. In addition, at midnight the Apex Social Club will open on the 55th floor of the Palms Casino Resort, and complimentary champagne will flow at the west end of the property near the 120-seat Race & Sportsbook.
Palms General Manager, Jon Gray, said, “With the kickoff of our ‘From Dust to Gold’ campaign, we are giving a nod to our heritage, showing off everything that is shiny and new, and providing you a preview of the many incredible things to come at Palms.
“Taking the vision we provided for the property, AKQA Portland and New York, along with Prettybird and Paul Hunter, have created a visual masterpiece that truly captures the evolution of our brand and inspires guests to come experience our completely reimagined property,” said Gray, according to the news release.
- Art installations throughout the property from renowned artists to include pieces from billionaire brothers Frank and Lorenzo Fertitta, current CEO of Station Casinos and director of Las Vegas-based Red Rock Resorts Inc. (RRR), parent company of Station Casinos LLC, respectively, along with works by Jean-Michel Basquiat, Andy Warhol and other globally renowned artists and more.
- Casino floor remodel and resort upgrades to include casino décor, more than 40 new table games with charging outlets at many of the seats, upwards of 1,100 of the latest video poker and slot machines that surround a new center bar and a new High Limit Gaming Lounge. Other resort upgrades include new landscaping, a gigantic LED screen marquee and a new VIP check-in lounge complete with leather seating and a collection of fine art.
- Premier culinary experiences including new premier steakhouse with a dedicated Whiskey program and world-class artwork, Scotch 80 prime.
- Two one-of-a-kind nightlife concepts, Apex Social Club and Camden Cocktail Lounge, both of which will open today.
Future renovations include the redesign of the Fantasy Tower suites, rooms and its half-dozen Sky Villas, to be completed this fall. However, certain rooms and suites are already available for booking for summer stays.
In addition, restaurants from celebrity chefs Marc Vetri and Michael Symon will debut this year in the fall, along with Bobby Flay’s restaurant which will open next year in the spring. Another culinary addition, TAO Group’s Vandal restaurant will also premiere next spring, along with a 29,000 square foot nightclub and exclusive 73,000 square foot pool club.